Internet speeds are getting better and better while online videos increase in popularity at unprecedented rates. Even ordinary smartphones now have video cameras with pro features! So what’s the reason behind all these?
To begin with, these marketing videos are very easy to make these days. If you have a smartphone, you can shoot and edit! Videos are such a personal medium as well. You can build a deeper relationship with your audience than with pure text – and even more social media likes and shares. With marketing videos, you can express so much more in way less time – far more than with words alone.
As far as marketing videos is concerned, here are the top uses and advantages it has to offer your business:
Using videos, you can tackle those frequently asked questions on your website. Without a doubt, your customers will love you for this (who wants to read blocks of text?).
When it comes to making an emotional connection with your customers, there’s nothing quite like connecting your brand to a human face. Many companies have reported much higher customer satisfaction rates after they switched to video chats.
More Social Media Engagement
As mentioned earlier, videos are usually liked and shared more on social media compared to posts that are mainly text. This is certainly a fantastic way of getting your brand out there, especially in this digital world we’re in today.
There’s no doubt in the world that consumers all agree on video how-to’s being more effective than instructions made of purely text. You can tell people what they should do, but when you show them, everything becomes way more efficient.
Compared to a written review, a video testimonial sure exhibits more credibility. Viewers can be sure it’s real people. For a long time now, online marketers have been using video testimonials.
Wider Audience Reach
YouTube has a minimum of 4 billion page views everyday, engaged audience and all. It’s the second biggest search engine (next to Google), and people visit it for a whole range of reasons, including learning about a product or service. That means it’s a haven for marketing videos.
Better Opened Email Rates
In the digital world, your opt-in email mailing list is one of your most precious assets. But even beyond that, you need to find ways to boost engagement and increase your email open rates. Videos delivered through emails have been proven to jack up those rates.
Lastly, a video on a landing page has a reputation for increasing conversion rates – the ultimate goal of every business out there – and this is backed by statistics.